About
Rosalind Tarne, and why this practice runs the way it does
Advanced Success Training is one coach with a long client list, not a firm. It has run since 2007 on the same method, and it has stayed deliberately small so that the person you speak with on the first call is the person you work with for six months.
Before coaching
Fourteen years running operations
I spent the years before 2007 in operations management, first on the floor of a packaging plant and eventually as operations director of a regional distribution business with about two hundred staff. It was unglamorous work and it taught me one thing that turned out to be the whole basis of this practice.
In fourteen years I never once saw a plan fail because it was a bad plan. They failed because nobody was asked about them on a regular schedule. The teams that delivered were not smarter or more motivated. They had a standing meeting, a short list, and somebody who read the list out loud every fortnight whether or not there was anything interesting to say.
The same thing is true of people and their own lives, and almost nobody has that structure for themselves. Work supplies it for work objectives. For everything else, there is nothing, which is why capable people carry the same private ambition unchanged for a decade.
Since 2007
Building the practice slowly
I left operations in 2006, spent a year on a coaching diploma, and took my first paying client in the spring of 2007. The early years were part time and the client list grew almost entirely by referral, which is still how most people arrive.
What has changed since then is smaller than people expect. Sessions moved from offices to video calls, which turned out to suit the work better than anyone predicted. The group program was added in 2013 because several clients could not justify one to one fees and were being turned away for the wrong reason. Team workshops followed in 2016, after enough clients asked whether their whole department could have half a day.
The method itself has barely moved. Fortnightly sessions, written commitments, honest measurement. I have tried faster cadences and longer engagements and neither improved on it.
In practice
What working with me is like
Worth knowing before you spend money.
- Direct, not harshYou will be asked the same plain question every fortnight and told plainly when a goal has stopped being real. Nobody is shouted at. There is no tough love act.
- Quiet in the roomA good session is mostly you talking. My job is the question you have been avoiding, not a monologue about frameworks.
- Roughly forty engagements a yearBetween individual clients, cohorts and workshops. Small enough that I remember your goal without reading notes first.
- No public profileNo conference circuit, no book, no course to sell you at the end. This has never been a platform, and it is not about to become one.
- Referral firstMost clients arrive because someone they trust worked here. That is a slower way to build a practice and it selects for people who are serious.
What I did not expect was how ordinary it felt. No breakthroughs, no big emotional session. Just somebody asking me the same question every two weeks until I ran out of excuses.
The first conversation is with me
There is no intake team and no assistant. You write, I reply, and the thirty minute call is with the person who would be doing the coaching. If the fit is wrong you will hear that on the call rather than after a deposit.
